A Humble Beginning

Starting with a realization in the aisle of a grocery store...

We realized the absurdity of the shaving industry

As we were purchasing a pack of razor blades we noticed it cost more than our entire weekly grocery purchase. We realized that this is driven by the industry's largest players charging exorbitant premiums on "proprietary blades" complemented with non-stop marketing campaigns

We want everybody to experience premium shaving at a fair price

Shaving shouldn't dent your wallet. The fact that smaller players in the industry can provide higher-quality products at lower prices is a testament to the outrageous industry practices. Help us put a stop to it

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